A new short film, Her Way, aims to inspire women to get outdoors more, whether to hike, trail run, cycle, surf, or kayak.
The 10-minute Salomon-backed film hopes to show us all how we have the ability to be – and achieve more – if assumptions and stereotypes are ignored.
Produced by creative production agency Fell + Co, the movie tells the stories of three women who have chosen to ignore stereotypes as they chart unique life paths.
The women include:
- Vuyiseka Arendse, a a single mother and member of the first all-female firefighting team in South Africa.
- Nancy Jiang, a Chinese-born structural engineer and trail runner in New Zealand.
- Melody Buck Forsyth, a delivery nurse and mother of four with a love for America’s National Parks.
Her Way film and music
Nine women contributed to the production of the film, which is released on-line on April 27. The original score, also titled “Her Way”, has been composed for the film by Clare Vandeleur, with lyrics and vocals by Danielle Bakkes.
Salomon has also timed the release of Her Way to coincide with the launch of the brand's spring/summer 2021 running and outdoor range of footwear, apparel and packs, which also features a number of women’s specific designs.
Chance to win a Salomon prize
Salomon will also host a competition on Instagram from April 30 to May 17 with prize packs to win.
Women and men can nominate a woman in their own life who inspires them, and explain why.
To be eligible for the “Her Way” contest on Instagram, entrants post a portrait of a woman who is an inspiration to them. In the Instagram post, explain why this woman is inspiring and tag her and Salomon.
To be eligible, use #SalomonWMN and #HerWay. If your submission/post is chosen as one of the 10 winners, your nominee will receive a Salomon prize pack.
