A leading sports brand has launched a recycling programme in the UK. La Sportiva is offering people an easy way for people to recycle footwear and clothing when it reaches the end of its life.
The programme is an extension to La Sportiva’s so called 'total life' approach, which starts with the design of products that they claim are 'built to last'. The brand uses quality sustainable materials, where possible. And ensures, for example, that footwear is easy to re-sole.
Now the recycling initiative will aim to fulfil La Sportiva’s ultimate goal of 0% to landfill.
Initially, recycling bins are being placed in 25 locations across the UK, including climbing walls and retail stores, but this will be built on as the programme continues.
Footwear – it must be pairs – and clothing from others brand will also be accepted.
The La Sportiva programme is run in partnership with industry leading recycling company SOEX.
A spokesperson for La Sportiva says: “To make sure the product that’s deposited is dealt with properly, we have partnered with a SOEX. It is a company that specialises in recycling clothing and footwear.
“Firstly, any item that still has usable life is separated and put back into use. Worn out products are then broken down into their component parts and recycled into secondary raw materials, for instance leather and rubber.
“Even the dust that accumulates when producing the recycled material is recycled, pressed into briquettes and used in the cardboard industry.”
Recycling locations: England, Wales and Scotland
La Sportiva recycling locations are in England, Wales and Scotland, as far north as Glasgow and to the south coast of England. They will soon be open for use by the public.
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