Yeti lovers can now take to the wilderness with a new colorway after the drinkware experts launched the latest shade in their spring/summer range.
From today (March 14), Yeti account holders can purchase their favorite Yeti mugs, tumblers, and more in vibrant Ultramarine Violet. Runners, campers and hikers who aren't Yeti members can gulp the latest colorway when it releases to the general public on March 18.
The Yeti Ultramarine Violet colorway was inspired by the dazzling waters around the Australian coast. It can be found across Yeti's range of coolers, bags, and drinkware, all available on the Yeti website.
How you can get early access to new Yeti colorways
Can't wait until March 18? Sign up to become a Yeti account holder and get your ultramarine gear today.
Signing up is free, although it will require you to provide personal details.
To do so, go to the Yeti website, click the 'sign up' button in the top right hand corner, and enter your information. You can then order Ultramarine Violet kit and take advantage of other exclusive deals.
Yeti began in 2006 when brothers Roy and Ryan Seiders set out to make a cooler suitable and sturdy enough for outdoor enthusiasts like them.
They soon expanded to drinkware and earned a cult following in the camping world.
If you're hunting a bargain, you can make huge savings on the Yeti Rescues website, which refurbishes and resells old Yeti products for far less than their new counterparts.
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